Motorola

Motorola Brings Back ‘Hello Moto,’ Takes Shots at the iPhone in First TV Ad Since 2011

Apple's latest iPhone rollout wasn't a game changer. Samsung's was a disaster. That leaves room for another phone maker to swoop in and claim its device is the future of mobile. And that's exactly what Moto is looking to do with its first television commercial since 2011. The new work, from Ogilvy & Mather, plays off the lack of enthusiasm and innovation in the mobile phone market this year. The 60-second spot uses a bold color palate to get the viewer to see Moto as the solution to that drudgery. 

This Bold Motorola Ad Has Some of the Most Damning Anti-Apple Copy We’ve Seen

In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along.So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times. 

Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards

In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]

Motorola Imagines What Happens to Emojis When Your Phone Shatters

Emojis have a life of their own in Motorola's new campaign. Earlier this spring, the brand launched a series of short videos that envision what happens to emojis when a smartphone breaks, and today it's continuing the campaign on Twitter.

Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. 

Motorola’s CMO Explains Why Ashton Kutcher Is Helping the Brand Build Smartphones

From enlisting Ashton Kutcher for commercials and product development to using mobile and social media to target people in the market for a new phone, Motorola's 2014 acquisition by Lenovo is starting to take shape this year.

Global Agency of the Year: Grey’s Work Sparked Cultural Conversations Worldwide

Grey celebrated its performance at the Cannes Lions in June with leather, whips and chains. The WPP Group agency hosted an S&M-themed "Fifty Shades" bash on the roof of the JW Marriott, high above the shimmering Mediterranean.

In an Unusual Upfront Pitch, IFC Says Its Viewers ‘Don’t Stink’

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year.

Apple Buys Up Twitter’s Ad Space to Launch Its Watch and Fend Off Hijacking Rivals

Apple had Twitter blanketed today. There was basically no room for rivals to use the messaging service to hijack its big moment while unveiling the Apple Watch. The Twitter strategy could be a sign that Apple is growing more savvy as a social media marketer.

This Young, Video-Centric Agency Is Making a Web Series With Reddit and Wired

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