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In the mid-aughts, Motorola's Razr was the it phone. Until the iPhone came along.
So, it's easy to imagine Motorola's excitement when the competitor that knocked it down seems to be faltering, and it can jump at the chance to fight back. That's exactly what Motorola, now a Lenovo company, has done with a full-page print ad from Ogilvy in The New York Times.
We saw it first on Candace Day's Twitter.
Motorola on that hard attack with the #skipthesevens