Creativity Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr Nostalgia for the mid-aughts is here By Kristina Monllos|May 27, 2016 Share By Kristina Monllos|May 27, 2016 Share If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. In the 45-second teaser below, VML New York showcases the popular culture of that year—emo bands, emo bangs—before ending with a date: June 9, 2016. That's when Motorola will announce, well, something (likely the return of the Moto Razr) at the Lenovo Tech World conference in Silicon Valley. The teaser is fun, and the nostalgia of the time could hit home for some millennials. (Arguably it already has, as the video has quickly racked up almost 2 million YouTube views and 3.6 million more on Facebook.) But how many people will actually purchase a Moto Razr in 2016, if that is in fact what the company will announce later this summer? CREDITS Client: Motorola Mobility Brand Name: Moto Motorola Mobility Senior Director, Head of North America Marketing: Barbara Liss Motorola Mobility North America Digital Engagement: Jenna Rice Motorola Mobility Digital Marketing Manager: Elizabeth Phillips Agency: VML Global Chief Creative Officer: Debbi Vandeven Managing Director, Executive Creative Director: Mike Wente Group Creative Director: Josh McGuire Creative Director: Harsh Kapadia Senior Copywriter: Eric Terchila Senior Art Director: Todd Houlette Art Director: Edi Loyola Associate Copywriter: Mike Breighner Executive Director: Chris Furse Content Strategy Director: Madeline Nies Senior Planner: Tarini Shrikhande Group Account Directors: Thayer Joyce, Mark Nathanson Account Director: Kelli Lane Senior Account Manager: Kayla Cobourn Associate Director, Social Media: God-is Rivera Senior Content Strategist: Kate Wadkins Senior Project Manager: Adrienne Fadjo Production Company: Los York Managing Director: Dexton Deboree Executive Producer: Sue Lee Directors: Win Bates, Seth Epstein Head of Production: Melina Osornio Senior Producer: Jake Hibler Line Producer: Scott Ludden Adweek Adweek