Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

Nostalgia for the mid-aughts is here

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If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. 

In the 45-second teaser below, VML New York showcases the popular culture of that year—emo bands, emo bangs—before ending with a date: June 9, 2016.

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