Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia.

In the 45-second teaser below, VML New York showcases the popular culture of that year—emo bands, emo bangs—before ending with a date: June 9, 2016. That's when Motorola will announce, well, something (likely the return of the Moto Razr) at the Lenovo Tech World conference in Silicon Valley.

The teaser is fun, and the nostalgia of the time could hit home for some millennials. (Arguably it already has, as the video has quickly racked up almost 2 million YouTube views and 3.6 million more on Facebook.)

But how many people will actually purchase a Moto Razr in 2016, if that is in fact what the company will announce later this summer?

CREDITS

Client: Motorola Mobility

Brand Name: Moto

Motorola Mobility Senior Director, Head of North America Marketing: Barbara Liss

Motorola Mobility North America Digital Engagement: Jenna Rice

Motorola Mobility Digital Marketing Manager: Elizabeth Phillips

Agency: VML

Global Chief Creative Officer: Debbi Vandeven

Managing Director, Executive Creative Director: Mike Wente

Group Creative Director: Josh McGuire

Creative Director: Harsh Kapadia