Motorola Transports You to 2006 in Fun Teaser for the Re-release of the Moto Razr

Nostalgia for the mid-aughts is here

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If you dig into the history of the cellphone, you'll find that from roughly 2004 to 2006, the Moto Razr was king—this was after the Samsung Sidekick but before the launch of Apple's iPhone. So it makes sense then that when it comes to marketing for the potential re-release of that very phone, the campaign would be steeped in mid-aughts nostalgia. 

In the 45-second teaser below, VML New York showcases the popular culture of that year—emo bands, emo bangs—before ending with a date: June 9, 2016. That's when Motorola will announce, well, something (likely the return of the Moto Razr) at the Lenovo Tech World conference in Silicon Valley. 

The teaser is fun, and the nostalgia of the time could hit home for some millennials. (Arguably it already has, as the video has quickly racked up almost 2 million YouTube views and 3.6 million more on Facebook.)

But how many people will actually purchase a Moto Razr in 2016, if that is in fact what the company will announce later this summer? 


Client: Motorola Mobility

Brand Name: Moto

Motorola Mobility Senior Director, Head of North America Marketing: Barbara Liss

Motorola Mobility North America Digital Engagement: Jenna Rice 

Motorola Mobility Digital Marketing Manager: Elizabeth Phillips  

Agency: VML 

Global Chief Creative Officer: Debbi Vandeven

Managing Director, Executive Creative Director: Mike Wente 

Group Creative Director: Josh McGuire 

Creative Director: Harsh Kapadia 

Senior Copywriter: Eric Terchila  

Senior Art Director: Todd Houlette 

Art Director: Edi Loyola 

Associate Copywriter: Mike Breighner 

Executive Director: Chris Furse 

Content Strategy Director: Madeline Nies 

Senior Planner: Tarini Shrikhande 

Group Account Directors: Thayer Joyce, Mark Nathanson

Account Director: Kelli Lane 

Senior Account Manager: Kayla Cobourn  

Associate Director, Social Media: God-is Rivera 

Senior Content Strategist: Kate Wadkins   

Senior Project Manager: Adrienne Fadjo

Production Company: Los York

Managing Director: Dexton Deboree 

Executive Producer: Sue Lee 

Directors: Win Bates, Seth Epstein 

Head of Production: Melina Osornio 

Senior Producer: Jake Hibler 

Line Producer: Scott Ludden   

@KristinaMonllos Kristina Monllos is a senior editor for Adweek.