As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, ma
Facebook users might soon see ads in another part of the coveted digital real estate—the Messenger app.
Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide.
Mobile commerce through Facebook continued its upward dominance of the 2016 holiday shopping season, beating out desktop conversions for the first time to account for 51 percent of all transactions.
While Facebook has had 1 billion users on its social network for quite some time, it now has more than 1 billion people viewing its advertising network.
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.
During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful.