Long-Form Content Boosts Engagement, But How Can Publishers Do It Right?
There’s nothing new under the Sun. Even that saying is way older that you think, at least 2,000 years’ old, appearing in the Hebrew Tanakh in the book of Ecclesiastes… [...]
3 Tips and Tricks for Thriving and Winning in the Scrolling Economy
Performance Marketing
Today's media landscape is undergoing enormous, exciting change. In many ways, we have evolved from a "social first" to "social only" strategy.
As Publisher Reach on Facebook Goes Down, Video Is Going Way Up
Performance Marketing
Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up.
Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social
Performance Marketing
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media.
YouTube Is Introducing New Ways to Help Small Businesses Make Better Video Ads
Performance Marketing
YouTube wants to turn video ads on its platform into a DIY possibility for small- and medium-sized businesses.
Pandora Is Overhauling Its Ads to Amp Up Native Video for Mobile Users
Performance Marketing
Pandora is overhauling its ads to create a more dynamic experience for some 80 million monthly users—blending images and sound, and integrating native video into its mobile experience.