Performance Marketing

Eye Tracking Shows Mobile Video Ads Embedded in Articles Perform Better Than on Social

Teads study bodes well for publishers

By Marty Swant

June 15, 2016

A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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