Fiat Chrysler Has Significantly Improved Its Engagement With a Quora-Like Tactic
Performance Marketing
Digital consumers' activity has shifted as folks spend more time revving up their mobile devices than desktops, and Fiat Chrysler Automobiles is utilizing an interesting, successful way to engage with [...]
Snapchat Is Letting More Brands Run Ads Between Friends’ Stories
Performance Marketing
When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' [...]
A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars
Performance Marketing
Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums.
6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters
Performance Marketing
The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist [...]
Google’s Ad Revenue Hits $19 Billion, Even as Mobile Continues to Pose Challenges
Performance Marketing
Google is still the primary moneymaker for parent company Alphabet. During the second quarter of 2016, Alphabet's revenue hit $21.5 billion, a 21 percent year-over-year increase. Of that revenue, $19.1 [...]
This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players
Performance Marketing
Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and