Snapchat Will Hit Nearly $1 Billion in Ad Revenue by the End of 2017

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Snapchat is on track to make $366.7 million in advertising sales this year, according to a new report from eMarketer.

It's the first time that eMarketer has tracked the app's revenue, and the research firm expects it to make $935.5 million—a 151 percent year-over-year increase—by the end of next year, close to the $1 billion that was revealed through leaked documents earlier this year.

Despite its daily audience of 150 million users—many of whom are the young millennials that advertisers covet—Snapchat only makes up 2.3

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