A Look Inside How Olympics Advertisers Are Spending TV and Digital Ad Dollars

Multichannel efforts by Geico, Verizon, Walmart and others

Based on data from NBC and aggregated stats from more than 6,000 websites, MediaRadar is evaluating the kinds of placements Summer Olympics advertisers are buying across TV and digital mediums. Exact dollar figures are not available, but the tech company's thorough methodology (find a full explanation at the bottom of this page) suggests this is an accurate glimpse into brands' spending activity.