Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.
The Menlo Park, Calif.-based company today revealed it will soon support vertical videos on its 6-year-old flagship mobile app after previously only offering box-shaped clips. Vertical videos, which snugly fit the rectangular view most people experience on smartphones, have been Snapchat's calling card for users and brands in recent years.
"We know that people enjoy more immersive experiences on Facebook, so we're starting to display a larger portion of each vertical video in news feed on mobile," a spokesperson told MarketingLand, which broke the news late Friday morning.
For about a year, marketers and users have been able to upload vertical videos, though such clips have appeared as squares until the user taps the post—then the videos go vertical.
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