MMA

Here’s What It Means for the UFC That Its Biggest Star Is Hosting SNL

Holding court on Saturday nights is nothing new for Ronda Rousey, but this weekend, it will be a little different for the former UFC bantamweight champion.

Mobile Video Study Claims Better Performance Than TV

A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.

MMA Expands Award Categories to Include Wearables

The Mobile Marketing Association has added wearables as a category for its annual Smarties Awards, which celebrates the best mobile campaigns each year during New York’s Advertising Week.

75% Of Mobile Video Ads Happen In-App

The Mobile Marketing Association is releasing its first benchmark-styled study for video ads, finding that 75 percent of spots served to on-the-go consumers happen in mobile apps.