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A new report from the Mobile Marketing Association, Millward Brown and Tremor Video today finds that mobile video ads get consumers talking about ads more than television spots, even if that means being associated with annoying clips.
Millward Brown, Tremor Video and the MMA showed 20 mobile ads to groups of 150 consumers for a total of 3,000 respondents. The group was then asked to articulate sentiments like excitement, contentment, disappointment and inspiration for each piece of content.