Nate Silver’s FiveThirtyEight Resurfaces Just in Time for March Madness
Performance Marketing
Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in [...]
Romney’s Guy: No Apologies
Brand Marketing
Jim Ferguson has a newfound appreciation for the rigors of presidential politics, having just spent a year as a full-time creative director on Mitt Romney’s campaign. Along the way, the [...]
So Much for 2008: Election Shatters Digital News Records
Performance Marketing
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election.
LDS Church Pulled Ads During Romney’s Run
Performance Marketing
In 2010, the Church of Jesus Christ of Latter-day Saints (LDS) launched its “I’m a Mormon” campaign to dispel misconceptions about its members, countering less-than-flattering depictions by entertainment-industry products, namely [...]
Decision 2012: The Good, the Bad and the Funny
In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President [...]
Weeklies Ready Obama Election Coverage [Updated]
Performance Marketing
Now that the presidential race is finally over—without being dragged out for days as many had feared—weekly news magazines can decisively plan their Obama victory covers. In some cases, that [...]