Twitter Hikes Promoted Trend for Super Bowl

Looks to maximize revenues during biggest media days

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Twitter's 24-hour Promoted Trend ad buy has sold for $120,000 per day during the last couple of years, allowing brands to occupy a prime slot on a popular site that sometimes resembles a digital campfire for banter about incoming news and what's on TV. But don't think the tech firm hasn't recognized the likely heightened value of the Promoted Trend on days like the upcoming Super Bowl.

A source close to the situation told Adweek the Promoted Trend for Super Bowl XLVII cost considerably more when compared to the regular rate.



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