It's not often that Medusa shows up in advertising, much less accompanied by a chest-thumping minotaur, a metallic mermaid, an arrow-shooting centaur and a galloping Pegasus. So, this new U.K. spot for Mitsubishi is a real mythological blowout—all in service of a hot-selling SUV called the Outlander PHEV. It may look like the brand's longtime ad agency, Golley Slater, has taken a page from American Horror Story or a Guillermo del Toro flick for the gorgeously shot 60-second ad.
White Bear Mitsubishi in White Bear Lake, Minn., has used a polar bear mascot in its commercials (and its logo) for years. But the lovable furry beast met his match recently while filming a commercial on the ice at a hockey arena. To say the bear had trouble staying on his feet is putting it mildly. White Bear Mitsubishi posted a bunch of outtakes from the shoot on Facebook around Christmas, and the clip has since gone viral—and it really is painfully funny.
There’s little doubt that home is a big category on the Web, whether you’re talking decor, design, remodeling, or buying and selling. So naturally, numerous publishers have looked to capture this rabid audience, which has led to lots of traffic available in home-related categories on various ad exchanges. But how much?
As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 killer of outdated concepts or companies, other factors may guide the executioner's hand, including failure to innovate, cash flow issues and heavy competition.
WPP Group has acquired Canadian agency John St. for an undisclosed sum. The Toronto-based boutique had unaudited revenue of about $13.6 million at the end of 2012, according to WPP. The shop opened in 2001 and employs about 100 staffers.
Here's an app for anyone who's daydreamed about mowing down annoying Facebook friends with large, fast-moving vehicles. "Mitsubishi Unpretentious" analyzes content from your friends' Facebook pages to determine your most pretentious friend—and then runs him or her over with a speeding 2013 Outlander Sport. Even though it was just his photo, it was shocking to see a vaguely remembered high-school friend get blown to smithereens in the middle of a desert. (It was also weird that the app thought a note about his daughter's water-polo game was pretentious, when it was actually sort of sweet.) Still, while the algorithm is not infallible, it's also not always wrong. After destroying Tony, it offered me five more friends I might want to run over—and one of them, I have to say, was spot on. William Gelner, executive creative director at 180LA, explains the campaign's impetus: "For many, social media has become a way to brag or show off. From posting images of expensive meals or wine they've had to exotic vacations they're on, this is an epidemic, and it's running rampant. This is weird, considering the economic climate we're in. Mitsubishi, a car with great design but at a more down-to-earth price, felt compelled to make a statement in-line with their brand ethos." And waste some people in the process. Check out the TV spot from the campaign, and credits for the Facebook app, after the jump. brightcove.createExperiences();
Democratic consultant James Carville and Republican consultant Mary Matalin are on the road to becoming advertising's "it" couple—that is, when brands want a commercial that weds their product to marital bickering and cheesy political tie-ins.
Normal, Ill., is one of those American towns—like Intercourse, Pa., or Goobertown, Ariz.—that's known mostly for its goofy name. But unlike many oddly named places, Normal has the added authenticity of largely living up to its name.
This is such a great and simple idea, it's surprising no one's thought of it before (I know, I know, you're going to tell me someone has done it before): Demonstrate your vehicle's handling and resilience by test-driving it on the "world's most dangerous road"—i.e., the Yungas Road in Bolivia, better known as the "Road of Death." Some 20