How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
Brand Marketing
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.
4K Is Great for Everybody Except the TV Networks
Performance Marketing
Most of it you'll just see in the video, but Michael Bay was not able to make it through the presentation he was supposed to be giving in Las Vegas [...]
Michael Bay Panics at Samsung CES Show
Performance Marketing
Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The Transformers director walked off stage after a teleprompter malfunction left him for a loss for [...]
A+E Sales Boss Mel Berning Takes on Broadcast Bullies
If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of [...]
Hasbro Transforms
Brand Marketing
For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property [...]
Michael Bay Crashing the Super Bowl With Doritos
Creativity
Michael Bay, unquestionably the greatest cinematic genius of all time, is teaming up with Doritos, which makes a damn fine chip, for the seventh annual installment of the brand's "Crash [...]