A+E Sales Boss Mel Berning Takes on Broadcast Bullies

More unscripted to come

If you’re a big investor in TV inventory, Mel Berning would like a word about his broadcast competition. “They’re 10 percent off on supply,” said Berning, A+E Networks’ president of ad sales. “So the question is, OK, do you want to pay the failure tax? I mean, name two hit shows.”

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