KFC’s $230 Million Media Business Goes to Mediavest | Spark
Brand Marketing
KFC has awarded its U.S. media agency of record business to Mediavest | Spark after a review that launched in September and did not involve the incumbent agency MEC.
These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016
Brand Marketing
Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to [...]
Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand
Performance Marketing
Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.
New York Life Taps 3 Agencies for Integrated Campaign to Reach Millennials and Gen Xers
Brand Marketing
Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X [...]
Carat Is the Big Winner in Mondelez Media Contest
Brand Marketing
Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to [...]
Facetime: Adweek’s Annual Watch Awards and Some Summertime Celebrations
Brand Marketing
Agency luminaries gathered for Adweek’s second annual Watch Awards in New York, and Michael Kassan hosted the media world for a summer cocktail fete in East Hampton. Here's a look [...]