MediaVest

KFC’s $230 Million Media Business Goes to Mediavest | Spark

KFC has awarded its U.S. media agency of record business to Mediavest | Spark after a review that launched in September and did not involve the incumbent agency MEC.

Sprint Launches Its First Media Agency Review in More Than a Decade

Telecom giant Sprint has placed its media planning and buying business in review for the first time in over 10 years. Vice president of corporate communications David Tovar confirmed that the company issued an RFP to "several firms" today including incumbent MediaVest, which has handled the account since 2011.

Honda Awards Its Nearly $600 Million Media Buying Business to RPA

Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win covers nearly $600 million in annual spending.

These Media Plans Represent Creativity at Its Finest, Regardless of Budget

The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group […]

Miami Prepaid Phone Provider Taps Havas to Help It Grow U.S. Business

TracFone, which is launching a more aggressive push into the U.S. mobile market, has picked Havas Media Group as agency of record to help build the profile of the prepaid service provider, sources said. The Miami-based company awarded its media planning and buying business to Havas after a review that came down to finalists like incumbent Mediavest, Horizon and UM.

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]

Snapchat Is Running Sneakily Fun Billboard Ads That Only Its Users Will Understand

Snapchat has been running 50 static billboard ads that cleverly wink and nod at its users in several cities.

New York Life Taps 3 Agencies for Integrated Campaign to Reach Millennials and Gen Xers

Completing a review process that started in the spring, New York Life has hired three agencies to help the financial services brand expand its appeal among millennial and Gen X consumers.

Carat Is the Big Winner in Mondelez Media Contest

Following a four-month review restricted to its two main roster shops, Mondelez International has selected Dentsu Aegis' Carat for North American media chores and also named the agency network to handle global communications across all product categories.

Facetime: Adweek’s Annual Watch Awards and Some Summertime Celebrations

Agency luminaries gathered for Adweek’s second annual Watch Awards in New York, and Michael Kassan hosted the media world for a summer cocktail fete in East Hampton. Here's a look […]