Media Agency

Here’s How an Agency Can Make Its Staff Performance Reviews Less Arbitrary

Two years ago, we weren't able to give everyone at The Media Kitchen a meaningful year-end bonus, which was always our tradition. I had to decide if I wanted to give a few people a good bonus or everyone a token.

Entitled? Try Empowered: Why Millennials Work the Way They Do

What's the matter with "kids" today … at work? Across our great nation, grumpy middle managers, executives and owners alike are wondering who these fresh-faced, impatient and entitled millennials think they are with all their outsized demands.I'm here to tell you.

MEC Promotes 2 Employees in Top Management Shift

The GroupM media network MEC is making changes to its top management team: Stuart Bowden, formerly joint CEO of MEC in the U.K., is the new global chief strategy officer while Pele Cortizo-Burgess, global integrated planning director, moves into the new role of global chief creative officer.

After Pounding the Pavement for Hollywood Clients, This Agency Knows How to Get Things Done

Specs Who (L. to r.) President, COO Laura Jean Bracken; national video svp Bill McOwen; audio, local video svp Erin Morgan; digital marketing evp Arthur Chan; and chairman, CEO Roger Schaffner

Mindshare Fills a Role That’s Redefining the Agency

In his ongoing bid to redefine what a media agency can be, Mindshare North American CEO Colin Kinsella has recast in a significant role.

MediaVest Ends the Year With a Shot of Jack Daniels

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman, the spirits company has confirmed.

Mediabrands’ Initiative Unit Is Shuffling Its Top Managers

Mediabrands' Initiative unit is making top management changes, the first since Jim Elms became global CEO and Peter Mears became North American CEO last February.

Why Media Agency Executives Should Act Like Movie Producers

The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content. As a result, argues OMD West president Greg Castronuovo, agency players need to function like movie producers. Case in point: OMD West's U.S.

As the Definition of a Media Agency Changes, MEC Hires a Talent Chief

The seismic shift inside media agencies toward data analysis and digital delivery has spurred MEC to name its first global chief talent officer, with the shop reaching into a creative agency to fill the role.

Claudine Cheever Crosses Over to a Media Shop

Yet another creative agency leader has crossed over to a media shop.