Major League Soccer

MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile

Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign. "Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.

How New York City Football Club Is Building Its Brand One Fan at a Time

Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City FC.

Why Sporting Events Have Become the Best Venues to Impress Clients

Specs Current gig Co-head, CAA Sports and Clio Sports Awards juror Base New York Age 43

What Globally Ambitious Brands Can Learn From Manchester United’s Marketing Playbook

Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.

How Heineken’s Special Blend of Storytelling and Science Won the Day

Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in the past decade, as Heineken has.

New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.

On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.

Heineken Is Cornering the Beer Market for Soccer Fans

Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.

Condé Nast Entertainment Debuts The Scene

Condé Nast Entertainment isn't just making a splash in the digital video space.

Major League Soccer Is Using World Cup Fever to Score New Fans

Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim Howard, the energized league may finally get the bump it needs to gain traction with sports fans.

Yankees, Manchester City Team Up for MLS Launch

Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York.