Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign. "Stand as one" is the tagline, replacing last year's "Unstoppable" in creative ranging from commercials to digital banners, social skins, player-promo vignettes and other assets.
Major League Soccer
Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City FC.
Team captain Wayne Rooney leads Manchester United onto the field in four U.S. cities later this month for a series of exhibition matches against American and international competition.
Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in the past decade, as Heineken has.
On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.
Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.
Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim Howard, the energized league may finally get the bump it needs to gain traction with sports fans.
Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York.