MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile

Adopts 'Stand as one' mantra

Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in