How New York City Football Club Is Building Its Brand One Fan at a Time

Our Q&A with the soccer franchise president

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Can Tom Glick put soccer fans and sponsors in a New York state of mind? He's giving it his best shot as president of Major League Soccer's New York City FC.

Backed by English Premier League club Manchester City FC and Major League Baseball's New York Yankees, the team made its debut in March and plays home games at Yankee Stadium. Glick, president of the New York club and former vp of marketing and team business development with the NBA, CMO of the New Jersey Nets and marketing chief of Manchester City, talks about soccer's future in the Big Apple.

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