Izea’s New Exchange Puts Social Media Reach Up for Auction
Performance Marketing
Even mommy bloggers could now sell their advertising services—like promotional tweets and YouTube videos—through an automated exchange.
WhaleShark Media Rebrands and Buys a Shop
Performance Marketing
If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present.
Lenovo Selects an Agency for U.S. Media
Brand Marketing
Digitas has won Lenovo's North American media planning, buying and analytics responsibilities.
Lenovo Picks We Are Social as Global Lead
Brand Marketing
Lenovo has selected We Are Social to be the computer giant's global lead for social media marketing and advertising. New York-based We Are Social said it beat out three competitors [...]
Lenovo’s Short Film for the IdeaPad Yoga Is a Downward-Facing Dog
Creativity
Call me Dr. No, because I'm dissing this James Bond-style short from Saatchi & Saatchi in New York touting Lenovo's IdeaPad Yoga, a "bendable" laptop/tablet hybrid that can be configured [...]
Ad of the Day: Lenovo
Brand Marketing
Frustrated with the sluggish boot speed of your laptop? Lenovo suggests chucking it out of an airplane with an elaborate parachute rig set to deploy if, and only if, the [...]