Kobe Bryant Brings His Mad Beethoven-Playing Piano Skills to Lenovo Ad

Moonlight Sonata calms him down

Lenovo has moved on (at least for the moment) from comparing itself to Apple to having Kobe Bryant play Beethoven on the piano with symphonic accompaniment for no reason. Really. There's barely a connection made between Lenovo's product line and Kobe in this Chinese spot, though there are worse things in life than gratuitous piano playing. For those of you who are surprised that Kobe had this talent, check out his six-second video that was the inspiration for the ad. He has said the Moonlight Sonata, in particular "calms me down when I reach my breaking point."

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adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.