WhaleShark Media Rebrands and Buys a Shop

Online couponer becomes RetailMeNot

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If deals players like Groupon and LivingSocial falter, you can bet your bottom dollar that online couponers—which have been around since the Internet's genesis—will still be present.

One of the survivors could be WhaleShark Media, which today announced that it was changing its corporate name to RetailMeNot—one of its main individual brands for the last few years—and acquiring Amsterdam-based competitor Actiepagina.

Sources estimated the purchase price at nearly $10 million. Actiepagina joins a slew of other international online couponers that have been swallowed up by the Austin, Texas-based firm since 2009, including VoucherCodes (United Kingdom), Poulpeo (France), Deals.com

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