Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines
Brand Marketing
In late September, J.
Mini Is the New Supersized
Brand Marketing
Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in [...]
Landor Finds a North American Leader at TBWA
Brand Marketing
Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to [...]
Samsung Tops List of Breakaway Brands
Brand Marketing
Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on [...]
Fitch’s CEO Takes Top Job at Landor Associates
Brand Marketing
Landor Associates has found a new global CEO within the WPP Group family. The branding consultancy today named Lois Jacobs to the role, effective next month. For the past four [...]