Landor Associates

Why You May Soon Be Seeing More Agencies Launching Their Own Print Magazines

In late September, J.

How Budweiser Ditched Its Old Look and Crafted a New Visual Identity

What goes into giving a major marketer like Budweiser a top-to-bottom makeover of its core product? The entirety of the beer behemoth's visual identity—packaging, logo, typography and more—recently got a face-lift from design firm Jones Knowles Ritchie, which has been tinkering with it since December 2013 and gave Adweek an exclusive look.

Here’s Why the NFL May Be Closer Than Ever to Returning to Los Angeles

After more than two decades away, the National Football League appears closer than it's ever been to returning to Los Angeles.

Why Fashionable Millennials Are Flocking to Online Brands for Wardrobe Basics

When it comes to basic clothing items—the T-shirts and trousers that are the foundation of all our wardrobes—millennials continue to shun brick-and-mortar chains like Gap and J.Crew while flocking to direct-to-consumer retailers like AYR, Cuyana and Everlane.

Is Walmart Trying to Brand Itself as Socially Conscious?

Walmart has long been a vilified brand, possibly one of the most-hated in America.

Mini Is the New Supersized

Food and beverage giants are shrinking their offerings. Why? Consumers view sugar and fat to be the new tobacco, according to new research by Havas Worldwide, which found that in […]

Landor Finds a North American Leader at TBWA

Landor Associates has hired Stuart Sproule as president of North America, a new position, and managing director of its New York office. Sproule will start Monday and will report to CEO Lois Jacobs. He'll be responsible for growing the global brand consultancy's U.S. offices, including New York, San Francisco, Chicago and Cincinnati.

Samsung Tops List of Breakaway Brands

Global brand strategy and design firm Landor Associates released its annual "Breakaway Brands" study measuring improvement in brand strength, with Samsung earning top honors as the only tech company on the list.

Fitch’s CEO Takes Top Job at Landor Associates

Landor Associates has found a new global CEO within the WPP Group family. The branding consultancy today named Lois Jacobs to the role, effective next month. For the past four years, Jacobs has been CEO of Fitch, another WPP branding consultancy. At Landor, she succeeds Mary Zalla, who has been chief executive since January 2012.