How Food Brands Can Nail Instagram
Brand Marketing
With 300 million monthly users and a burgeoning community of foodie photogs, Instagram has become hashtag heaven for fast-food restaurants and snack brands.
BMW Will Promote Its Plug-In Car at the Super Bowl
Brand Marketing
The automotive crowd at the Super Bowl will be thinner than usual this year, but BMW will be back.
Sprint Down to 5 in Creative Search
Brand Marketing
The search for a new creative lead on Sprint's business, which kicked off in late summer, has moved quickly with five agencies meeting with client executives next week before a last [...]
Kirshenbaum Bond Senecal Keeps Its Dual Creative Leadership Model
Brand Marketing
New Kirshenbaum Bond Senecal + Partners CEO Ed Brojerdi has reached outside the agency to fill its top creative role.
Kao USA Names Arnold NY After Creative Review
Brand Marketing
Kao USA has tapped Arnold in New York to handle the creative responsibilities for global brands John Frieda, Jergens, Bioré and Curél.
Kirshenbaum Bond Senecal Gets a Social Media Buddy
Brand Marketing
Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners.