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Kirshenbaum Bond Senecal + Partners is building out its social media practice, with help from parent company MDC Partners.
Attention, a social media shop that MDC acquired in 2009, will now be part of KBS. The specialist agency will keep its name and own profit and loss responsibilities, but now report to KBS CEO Lori Senecal.
In a statement, Senecal said her agency's clients, which include BMW and Vanguard, will "benefit from Attention's deep experience, not only in improving performance in social channels and content but also in integrating social behavior throughout brand connections."
The alliance expands KBS' footprint—albeit just in social media—to Culver City, Calif.
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