JCPenny

Ad Industry Launches Effort to Combat Rampant Fraud

A new group designed to combat industry-wide ad fraud is up and running with a host of big-name companies on its board.

JCPenney Isn’t Drunk Tweeting the Super Bowl—It’s Wearing Mittens

Nicely played, JCPenney.In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens.

Nearly One-Quarter of Shoppers Plan to Shop on Thanksgiving

The day after Thanksgiving is still the official kickoff to the holiday shopping season, but the holiday itself is starting to become the new Black Friday as a growing number of stores including Macy’s, Best Buy and JCPenney plan to open their doors for the first time this year. And apparently it won’t be for naught.

JCPenney Turns to Kraft’s Debra Berman for Marketing

JCPenney has turned to Kraft's Debra Berman, an executive with deep brand and agency experience, to direct the struggling department store giant's comeback.

16 of the Gayest Ads in History

With advertisements from The Gap, Amazon’s Kindle and JCPenney acclimating the public eye to seeing frank images of same-sex couples, it’s easy to conclude that we’re simply seeing the product of relaxed, millennial mores. Not so. The fact is that American advertising has featured images of male-on-male intimacy for a century now.

Gay Advertising’s Long March Out of the Closet

James Cash Penney, the son of a Baptist minister and founder of one of America’s enduring retail empires, probably rolled over in his grave.

JC Penney Cans Ron Johnson, Brings Mike Ullman Back

JC Penney's board ousted CEO Ron Johnson today and replaced him with his predecessor, Mike Ullman.

Top 10 Commercials of the Week


Martha Whips Up Sponsors for New PBS Cooking Show

If your salad-tossing technique is getting a little rusty, fear not. The debut of lifestyle guru Martha Stewart’s newest cooking show is right around the corner.