St. Patrick's Day is Jameson's Super Bowl, and this year the whiskey-maker is serving up its ads on Snapchat.
Three years after losing Absolut Vodka, TBWA is expanding its relationship with Absolut owner Pernod Ricard. The New York office of TBWA\Chiat\Day has landed creative responsibilities on Kenwood Vineyards, which Pernod Ricard acquired last year.
Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot your way.
Wouldn’t you pay attention to a short film featuring Jude Law or Uma Thurman (or Playboy bunnies), even if it was actually promoting a brand?
Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from a speeding 19th-century train.
John Jameson, the founder of his namesake Irish whiskey, has already proven himself a foolhardy, if courageous, devotee of his drink, willing to brave any danger to ensure not a drop goes to waste.