Ad of the Day: Jameson

The Irish whiskey's founder faces his toughest foe yet: a giant alcoholic hawk

John Jameson, the founder of his namesake Irish whiskey, has already proven himself a foolhardy, if courageous, devotee of his drink, willing to brave any danger to ensure not a drop goes to waste.

Lest any doubt remains, this new ad—the third in a consistently entertaining series from TBWA\Chiat\Day mythicizing the brand's founder—cements the fact that Jameson's rash actions aren't some byproduct of senility. In the ad, a younger Jameson and his more-lush hair take on the "Hawk of Achill," a gluttonous, oversized fowl with an penchant for terrorizing the island's inhabitants and, worse, snatching Jameson's whiskey. After stowing away in one of his own barrels, Jameson finds himself carried off to the bird's nest. He returns, of course, with his beloved liquor and an understandably charmed stonemason's daughter, another victim of the beast's thievery. Presuming he's a virtuous man, this is perhaps the same redhead he kisses farewell during a later adventure (presented in an earlier spot), before jumping off the edge of a ship to rescue another wayward barrel.

Either way, he's fair, killing the hawk and serving it up—in a stroke of comedic justice—as a feast for townspeople. Alongside, of course, lots of Jameson's whiskey.

CREDITS:

Client: Jameson Irish Whiskey

Agency: TBWA\Chiat\Day, New York

Chairman/CCO: Mark Figliulo

Creative Director: Alisa Sengel Wixom

Creative Director: Kris Wixom

Associate Creative Director/ Art Director: Kevin Kaminishi

Associate Creative Director/ Copywriter: David Lewis Kennedy

Head of Production: Robert Valdes

Senior Producer: Josh Morse

Production Company: Biscuit Filmworks

Director: Noam Murro

Managing Director: Shawn Lacy

Executive Producer: Colleen O'Donnell

Line Producer: Jay Veal

Post Production Producer: Gary Naccarato

Director of Photography: Larry Fong

Production Designer: John Beard

Assistant Director: Mark Taylor

Production Service Company: Bohemian Pictures

Producer: Sherry Baumgart

Editorial: Final Cut NY

President: Stephanie Apt

Editor: Rick Russell

Assistant Editor: Patrick Colman

Producer: Viet-An Nguyen

Telecine: Company 3

Colorist: Tim Masick

Producer: Tara Dowd

Music: Human

Audio Mix: Sound Lounge

Mixer: Phil Loeb

Assistant Mixer: Evan Mangiamele

Assistant Producer: Sasha Awn

Executive Producer: Gloria Pitagorsky

VFX:

Executive Producer: James Razzall

Head Of Production: Laney Gradus

VFX Supervision/Lead Flame: Alexander Thomas

3D Supervision: James Dick

Animation Lead: Seth Gollub

2d- FLAME

Mindy Dubin

2D- Paint and Roto

Sabrina Tenore

Jihyae Ham

Matte Painting:

Callum Mckeveny

Lighting/Technical/FX Team

Diarmid Harrison-Murray

Spencer Lueders

Michael Dunkley

Christina Lum

Irene Kim

John Montefusco

Kelly Chang

Jenny Bichsel

Michi Inoue

Min Cho

Jesse Flores

Tracking & Animation Team

Ben Fox

Tyler Heckman

Rob Dollase

John Vielee

Sash Arvelo