St. Patrick's Day Marketing Plan? Skip It
St. Patrick’s Day is less than two weeks away, and I have a hot marketing stat for you: 87 percent* of marketers have no tie to this holiday — what originated as an Irish religious holiday, mind you — so that means 87 percent of marketers shouldn’t be burning the midnight oil coming up with St. Patrick’s Day marketing campaigns.
“Awww, where’s the fun in that?!” you yell. “Everyone loves being Irish for the day!”
Fun fact: There’s more to being Irish than partying while wearing ridiculous green outfits.
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