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Jameson says it has created the first 3-D video ad for Facebook and Instagram, using a technique that makes it appear as if a bartender is sliding a whiskey shot your way.
The company is just one of a number of brands buying into the two apps' sponsored videos, and the format is giving marketers an opportunity to get creative.
For Saint Patrick's Day, Jameson is promoting its whiskey with eye-catching video of a shot glass skating across a bar into a waiting hand.