You're watching your favorite beauty vlogger broadcast live as she drives her car around town. She looks away from the road to check her phone and read questions from fans. Suddenly, the picture goes haywire, and the vlogger screams amid sounds of shrieking metal and smashing glass. She's apparently been involved in a devastating crash. The scene fades to black. When this horrifying bit of video streamed live on Dec. 16, some 2,500 users were looking on in horror and dismay, shocked by what had evidently occurred.
Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along, but breaks it down and uses the mechanics to meet its own ends. This is one of those times. To promote the Ford Edge's Blind Spot Information System [BLIS], BBR Saatchi & Saatchi in Israel created a mobile ad that, like Geico's unskippable ads for preroll, might change how other advertisers see vertical video.
What's better than a selfie stick? A thirst-quenching selfie stick. Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink from it. The so-called "selfie bottle" was made by agency Gefen for Coca-Cola Summer Love, Israel's largest outdoor brand event.
Dark chocolate? Yuck. That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand.
"Maybe it's a new chapter in my life." That's how Amit (aka, "Mook"), a 44-year-old dude who's had a thick beard for 14 years, describes the experience of shaving it off in "My New Face," a three-minute online film by Israeli agency BBR Saatchi & Saatchi for Super-Pharm's private label line of Life M6 razor blades.
What inspires agency people? How do they get to work? What's their favorite color? What animal would they be? What would they be doing if they weren't working in advertising. Shushu, a senior copywriter at BBR Saatchi & Saatchi in Tel-Aviv, asked 128 of his colleagues those questions, and many more, and collected the results in the infographic below—giving a snapshot of the lives at his agency, and perhaps in advertising generally.
You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo. (In fact, it was Indigo, which was founded in Israel, that helped Coke solve the enormous production challenges around the "Share a Coke" campaign when it first rolled out in Australia in 2011.) For the Diet Coke project—which echoes a similar stunt by Absolut in 2012—a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated. The resulting product conveys to "Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles," said Alon Zamir, vp of marketing for Coca-Cola Israel. (Dr Pepper, whose whole campaign is built around being one of a kind, is going to be pissed about this.) The concept nicely extended to the ad campaign, which featured hundreds of uniquely designed billboards, as well as point-of-sale stunts that sold T-shirts and other merchandise featuring your specific bottle design. The genius of "Share a Coke," of course, was how personalized it felt, rather than how personalized it actually was. (Your first name actually isn't very unique at all—and if it is, it sure wasn't on a Coke bottle.) Still, the Diet Coke idea is triumph, too—the designs look fantastic, on top of it all—even if it won't generate the same level of buzz. Check out more images below, along with a case study video showing the process. Via PSFK.
One of the world’s largest public relations companies has become embroiled in a controversy surrounding its representation of a Tunisian Islamist political party and is downplaying a report that it refused to work with Israel.
The Israel-Palestine conflict is playing out in app stores with games like Bomb Gaza being used as a new kind of information warfare. In fact, Google started pulling apps from its Play store that it found unsuitable for its mobile platform.
BBR Saatchi & Saatchi created this print ad for Ford Israel that also happens to be an optical illusion. It promotes the Ford Explorer's Park Assist feature in a way similar to those email forwards from your aunt that ask you to stare at an image until you see the face of Jesus or the outline of Elvis.