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Diet Coke Prints 2 Million Unique Labels in Latest Stroke of Packaging Genius

Individualized design on steroids

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By Tim Nudd

October 28, 2014

You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs.

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Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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