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Dark chocolate? Yuck.
That's the verdict of the kids who try the confection for the first time in this exceptionally cute, straightforward and effective Israeli spot for Strauss Group's Splendid brand.
The youngsters' reactions are priceless. Heck, the moppet's eye-roll at the 20-second mark almost made my head explode.
BBR Saatchi & Saatchi created the ad. "Most Israeli moms actually keep a full drawer stocked with goodies, which by the end of the week is bound to need serous refurbishing," says agency rep Eva Hasson.