John Stamos Will Knit You a Scarf If Geico’s Savings Aren’t Enough for You
He joins Idina Menzel and DJ Khaled in Martin Agency's campaign about truly personal service.
Why MetLife Firing Snoopy Makes Sense
Performance Marketing
I got a work anniversary card in the mail a few weeks ago. Maybe I’m wrong, but I don’t think I ever received one of these before. Bright envelope, handwriting [...]
The Scavenging Raccoons From Geico’s New TV Ad Are Doing Gross Cooking Demos Online
Creativity
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in [...]
Can Michael J. Fox Help This New Insurance Company Thrive With a Focus on Optimism?
Brand Marketing
Do you view insurance companies as soulless corporate monoliths powered by greed and shamefully disconnected from the customers they serve? Yeah, that's what a lot of us believe. And Sonnet, [...]
Flo? Whoa! Progressive’s Icon Swaps Her Apron for Attitude in Motorcycle Insurance Ads
Creativity
Like a true nature's child, Flo was born to be wild. Or something. Progressive's iconic ad character, played by Stephanie Courtney, revs up the va-va-vroom in this tongue-in-cheek motorcycle-themed print [...]
This Clever Pedestrian-Safety App Turns Down Your Earbud Volume When You’re Near a Road
Performance Marketing
Wearing earbuds on a busy city street can be a nice way to tune out the annoying sounds of urban life, but it can also be an easy way to [...]