Why Virtual Reality Could Inspire More Impactful and Emotional Employee Evangelism
Performance Marketing
Greenlight VR last week said 71 percent of the 1,300 adults it surveyed felt that virtual reality makes brands seem "forward-thinking and modern." And a wide array of marketers—from
AKQA Acquires App Agency Potato
Brand Marketing
Recent merger and acquisition activity has mainly taken one of two forms.
Princess Leia and Ridley Scott Reintroduce the World to Artifical Intelligence in IBM’s Oscars Ads
Brand Marketing
Here's what millions of Star Wars fans around the world want to know: What has General Leia Organa been up to since helping destroy the Starkiller Base and defeat the [...]
Why IBM Won’t Be Ad Tech’s Sleeping Giant for Much Longer
Performance Marketing
For the past few years, IBM has been quietly ramping up its ad tech play, but a recent shopping spree really had digital marketers take notice. Big Blue last week [...]
Millennials, Music and Marketing
Performance Marketing
Music is a powerful marketing vehicle that fits neatly into the social media space. Big brands have aligned with celebrity artists to reach Millennials in their native social media milieu. [...]
IBM Grows Big Data Capabilities After It Officially Acquires Weather Company Properties
Performance Marketing
Just one day after announcing its plans to acquire interactive agency Resource/Ammirati, IBM today revealed it had