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Greenlight VR last week said 71 percent of the 1,300 adults it surveyed felt that virtual reality makes brands seem "forward-thinking and modern." And a wide array of marketers—from Absolut to Google to McDonald's—are already on board with the VR revolution.
How far can VR go in reshaping marketing? More specifically, can brands get their staffers to evangelize for their employers more authentically thanks to VR? It's an interesting question, and Imminent Digital—which specializes in video marketing programs—believes it can take corporate evangelism to a more immersive, impactful level.