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We've seen Bob Dylan talking to IBM Watson about love and loss in TV spots for months, and Big Blue now wants us to connect with the same kind of artificial intelligence—but not to discuss humanity's deepest issues. No, the idea here is more about the weather and the right kinds of spices to put in our soup.
The Armonk, N.Y.-based tech giant today is announcing Watson Ads that will let consumers ask questions by voice or text and receive answers.