Havas Teams Up With IBM's Watson to Help Brands Leverage Artificial Intelligence Data

TD Ameritrade and Adidas begin testing

Havas Group has been working with IBM for over 20 years now (early on Havas was one of the founding members of IBM's Marketing Innovation Group and an early Watson Ecosystem partner), but the relationship is continuing to evolve, with a new practice designed to help brands tap into artificial intelligence data and use it more effectively. TD Ameritrade and Adidas have been early pioneers of the technology, called Havas Cognitive.