Hyatt Celebrates All the Business Travelers Who Never Settle in New Integrated Campaign
Brand Marketing
Busy business travelers today don't expect much from the select service hotels they stay at. As a company that's in the business of business hotels, Hyatt created a campaign targeted [...]
Hyatt Hotels Combines Facebook With Snail Mail
Performance Marketing
Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards.
Women Give Hyatt an Earful Via ‘Listening Loop’
Brand Marketing
Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted [...]
Spurlock Takes on Branded Content
Brand Marketing
“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away.