Busy business travelers today don't expect much from the select service hotels they stay at. As a company that's in the business of business hotels, Hyatt created a campaign targeted at this group that aims to show why Hyatt Place and Hyatt House hotels make great business travel accommodations.
Expanding its travel and hospitality portfolio, MullenLowe is taking on global creative responsibilities for Hyatt Hotels following a review led by consultancy Select Resources International. The Interpublic Group agency had not previously worked for the client, which relied on various shops, most notably Pereira & O'Dell, for advertising services.
Specs Who From left: CCO Scott Seymour; president, CEO Kevin Meany; creative strategy and ideation vp Larry McGearty What Promotion-driven marketing services agency Where Hilton Head, S.C.
Specs Who Executive creative director Craig Mikes (l.) and president Bryan Christian What Full-service agency Where Austin, Texas
The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients.
Hyatt is making its first outreach to female travelers as part of a broader behavioral shift in how the hotel operator views marketing. While the new campaign has traditional, targeted media, a major element is an ongoing, real-time dialogue with guests via Branch, Facebook and Twitter.