The Human Factor (in the Age of Machines)
Performance Marketing
All of this hype about machine learning must be addressed somehow. This blog post is about how marketers can coexist with machines, and not to leave full control to them. [...]
5 Trends That Are Radically Reshaping Shopper Marketing
Brand Marketing
Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard [...]
How a Web Series About Tradition Helped a Beer Brand Reach Millennials
Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors.
Why Won’t Millennials Call Me?
Performance Marketing
Maybe it all started with AOL Instant Messenger when they were teens. They created acronyms like PIR (parent in room), 9 or PAW (for parents are watching), and other secret [...]
The Purpose-Driven Brand
Performance Marketing
Since the beginning of time to this very moment, we humans have been driven by purpose. Consciously and unconsciously, we seek meaning in our lives and the need to actively [...]