Human

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

5 Trends That Are Radically Reshaping Shopper Marketing

Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard than wading through the jam-packed neighborhood Kroger, and Amazon and eBay and Overstock sell, well, everything.Who needs retail anymore?

Who’s Winning the Ad Battle Between Hillary Clinton and Bernie Sanders? Experts Weigh In

    

How a Web Series About Tradition Helped a Beer Brand Reach Millennials

Woven Digital wants to make handcrafting look cool again with its Web series Human, produced in partnership with MillerCoors.

Liberty Mutual Reviews Ad Business

Liberty Mutual is reviewing its creative and media business.The company’s media spending totaled nearly $150 million last year, up from about $116 million in 2011, according to Nielsen. Those figures, however, don't include online spending.