Who's Winning the Ad Battle Between Hillary Clinton and Bernie Sanders? Experts Weigh In

Industry leaders review the spots so far

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.


Just a few months ago, the Democratic nomination looked like a cakewalk for Hillary Clinton, but Bernie Sanders has consistently gained momentum, fueled in part by emotionally powerful advertising.

As primary season heats up, both candidates are partnering with innovative agencies and embracing crowdsourced creativity to help highlight their differences while attempting to rally their party's young, enthusiastic base.

According to Kantar Media's CMAG, the Clinton campaign has boosted its overall TV ad spend 45 percent since the New Hampshire primary, while Sanders has been outspending Clinton by nearly two to one in key areas of states like Nevada, where polls show the two in a virtual tie ahead of today's caucus there.



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