Hollywood

How the Hyphen Is Shaping the Future of Advertising

Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead.

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

There's no question that a celebrity can bring instant attention to your marketing campaign.

Why It’s Time to Kill Advertising as We Know It and Start Building ‘Storyworlds’

After spending last year completing a feature film, I came back into the advertising industry energized, fresh eyed, and realized something pretty profound. This is the most exciting time in history to be a storyteller. Anything we can dream up is now possible - and I honestly mean anything.

How Will Smith Changed His Entire Outlook on Life (and Why He’s Sorry for Wild Wild West)

CANNES, France—Even before achieving stardom at an impressively young age, Will Smith learned a lesson that would end up shaping his career while taking decades to truly sink in.

Life-Sized Action Figures Are Popping Up Around the World to Promote Overwatch

Sometimes, a big video game launch requires something suitably big to promote it. To mark the launch of its long-awaited new title, Overwatch, Blizzard Entertainment has partnered with Droga5 to create three life-sized action figures (mint condition in box, with all accessories) from the game and placed them around the planet.

Actresses Read the Real (and Really Sexist) Casting Calls They’re Subjected to Each Day

If you needed evidence women are still stymied by stereotypes in ads and shows, look no further than this eye-opening and eye-rolling video. "Casting Call, The Project" features 18 women reading real casting notices into the camera, with their reactions ranging from raised eyebrows and exasperated sighs to obscenities and abject disgust. "In our quest to find and create work, we became all too familiar with reading character breakdowns posted on casting call notices via the numerous casting websites (some legitimate and reputable, others, not so much)," wrote the three artists who created the project. "Throughout this journey, we would often share with each other particularly ridiculous, hysterical and appalling casting call notices." The three friends—Julie Asriyan, Laura Bray and Jenna Ciralli—decided to compile some of these many infuriating notices into a video that could be passed along by those who share their frustrations. The plan seems to be working, with the video having received more than 320,000 views in its first 24 hours on Facebook.

How the Academy Hopes to Move Beyond the ‘Oscars So White’ Firestorm

During Oscars season, the Academy of Motion Picture Arts and Sciences is used to celebrating achievement in film and putting on a lavish awards show—not managing a public relations nightmare.

Inside the Relentless Marketing Push Behind Every Oscar Winner

In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very different kind of prize—were Leo and Brie and Saoirse and Sly. And Spielberg and Pitt. And Paramount and Fox and Disney.

How ‘The Martian’ Director Ridley Scott Is Shaking Up Movie Marketing

More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing campaigns.

This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) […]