How the Hyphen Is Shaping the Future of Advertising
Brand Marketing
Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal is now dead.
Actresses Read the Real (and Really Sexist) Casting Calls They’re Subjected to Each Day
Creativity
If you needed evidence women are still stymied by stereotypes in ads and shows, look no further than this eye-opening and eye-rolling video. "Casting Call, The Project" features 18 women [...]
How the Academy Hopes to Move Beyond the ‘Oscars So White’ Firestorm
Brand Marketing
During Oscars season, the Academy of Motion Picture Arts and Sciences is used to celebrating achievement in film and putting on a lavish awards show—not managing a public relations nightmare.
Inside the Relentless Marketing Push Behind Every Oscar Winner
Brand Marketing
In this eventful and entertaining election year, the campaigning is not limited to Hillary and Bernie and Marco and Trump. Also out there stumping—for another high-profile and much-coveted albeit very [...]
How ‘The Martian’ Director Ridley Scott Is Shaking Up Movie Marketing
Brand Marketing
More than three decades ago, Ridley Scott's 60-second ad for Apple, "1984," shook up advertising forever and helped establish the Super Bowl as a destination for the most ambitious marketing [...]
This L.A. Agency Has a Sharp Eye for Celebrity Branding … and Icelandic Art
Brand Marketing
In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) [...]