5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

Going beyond the latest pretty face

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There’s no question that a celebrity can bring instant attention to your marketing campaign. Celebrities can serve as megaphones for your message, take your brand into a new category or market, and (in the best case scenario) have the ability to increase your brand’s awareness. But how do you know which celebrity is the right match for your brand?

Jessica Thomas Alex Fine

The answer to that question is more complicated than ever before. Today, the definition of celebrity can mean so many things.



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