Nick Offerman’s Hour-Long New Year’s Eve Countdown Ad for Lagavulin Couldn’t Be Mellower
Creativity
Last December, Nick Offerman teamed up with his favorite whiskey brand to create a yule-log video that was just 45 minutes of him sitting next to a crackling fire, sipping Lagavulin [...]
Ad of the Day: This Very Sweet Holiday Ad Follows a Man on a Mission to Learn English
Brand Marketing
Allegro, the most popular online marketplace in Poland, gives us "English," a holiday story about an elderly Pole who orders a complete "English for Beginners" set through the auction service.
Ad of the Day: Santa Is Everywhere (for Kids, at Least) in Meijer’s Magical Holiday Ad
Brand Marketing
Do You See What I See?" That's the title of superstore chain Meijer's holiday ad, created by The Distillery Project and its ex-Leo Burnett founders, John Condon and Per Jacobson.
Minute Maid Opened a Store for the Holidays Where You Can’t Buy Anything at All
Creativity
Parents, man. Whatever they do, they traumatize you. That's just something we like to say in hard times. But parenting is obviously a job best characterized by improvisation, one constantly [...]
Here’s How Much Engagement Holiday Retailers Are Getting in Social Media So Far
Performance Marketing
Since Nov. 1, Origami Logic has been tracking 125 brands across Facebook, Instagram and YouTube to gauge the level of engagement holiday-focused marketers are achieving.
Zales Jewelers Gets Heat for Putting a Lesbian Couple in Its Holiday Ad
Creativity
A new ad from Zales Jewelers is just what you'd expect of a jewelry brand at the outset of the holiday season—30 seconds of beautiful couples, sparkly rings, heartfelt music [...]