AdFreak

Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016

And they just filled it back in

By Rebecca Cullers

December 5, 2016

In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole in rural Illinois.

Rebecca Cullers
@rebeccacullers Rebecca Cullers is a contributor to Adweek.
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