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In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole in rural Illinois.
They livestreamed the whole thing and dug until the money ran out. Then, this weekend, they filled the hole back in.
That's it. End of the article. You can go now.
But wait, why did they dig that hole? No real reason in particular, they claim, though they did mention it was in part because 2016 has been going so well.