AdFreak

Cards Against Humanity Spent $100k to Dig a Giant, Pointless Hole in Holiday Stunt as Bleak as 2016

And they just filled it back in

Headshot of Rebecca Cullers
By Rebecca Cullers

December 5, 2016

In one of the more nihilistic brand stunts ever performed, the card game Cards Against Humanity raised $100,573 on Black Friday and spent the money digging a huge, pointless hole in rural Illinois.

Headshot of Rebecca Cullers

Rebecca Cullers

Rebecca Cullers is a contributor to Adweek.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}