Ad of the Day: This Very Sweet Holiday Ad Follows a Man on a Mission to Learn English

Poland's Allegro adds value to the season

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Allegro, the most popular online marketplace in Poland, gives us “English,” a holiday story about an elderly Pole who orders a complete “English for Beginners” set through the auction service.

Our elderly friend’s painstaking progress is both steadfast and touching. He places Post-its on everything—even his dog—and practices his English at every opportunity, an act that feels all the more courageous because of his solitude. This is someone who’s been alone a long time.

The funniest scenes highlight this fact, like the moment he stiltedly intones, “Can you show me the way to the beach?” while giggling kids poke their heads through the window.



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