This week, Adweek asked whether agencies are "glamorous enough" to attract creatives from the film industry.
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]
Up until now, powdered milk brand Nido is primarily known among Latino moms for helping children transition from drinking formula or breast milk to regular milk.
If brands want to break into the Hispanic market, they might be smart to make ads that are bilingual, family-centric or focused on mobile banking. At least that's what Nielsen's analysis of the top 10 Spanish-language ads shows.
It's been a great week for acceptance of diversity. And now, Honey Maid continues that trend as we head toward Fourth of July weekend with a new ad that explores what it means to be American through the lens of a Dominican family of immigrants.
People aren't the only ones complaining about potholes in Panama City. The potholes are complaining!
More top publishers are opting into programmatic ad networks to sell premium advertising. Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media and will help them sell ad units that feature photography, videos and other types of media for their websites.
In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing efforts on the corporation's Universal Orlando Resort. Media spending behind the new assignments is estimated at $15 million.
What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.